This project demonstrated the process of creating a brand logo from start to finish. I started with the idea of a natural makeup brand, using words like “clean,” “organic,” and “simple,” to drive the design of the abstract mark. I used simple shapes, subtle, natural colors, and forms like bees and leaves which are often associated with nature. The pale green gives off a calm energy, and when paired with white in the stationary and mockups, creates a clean, polished look. The font for the company, "Ink Free" is also organic in shape, bringing the natural feel to every aspect of the design.